NPS Survey Rollout: How We’re Engaging Customers for Maximum Participation
As mentioned in the town hall last week, this September, Xclusive will launch our Net Promoter Score (NPS) Survey in partnership with ClearlyRated, giving our customers a chance to share how we’re doing—and where we can improve. The survey will hit inboxes during the final week of September, and our goal is simple: earn honest feedback and, if we’ve delivered great service, those all-important 9 or 10 ratings.
To drive awareness, participation, and strong scores, the Marketing Department is leading a coordinated campaign in partnership with service and sales teams. Here’s how we’re rolling it out:
What’s Happening
✔️ Pre-Survey Email (Mid-August)
Customers will receive an email introducing the ClearlyRated survey, reminding them of the timing, and encouraging a 9 or 10 if we’ve earned it.
✔️ Email Signature Banners (Late August)
All service team email signatures will include a banner that reminds customers the survey is coming—and how much we value their feedback.
✔️ Team Talking Points
Marketing will provide talking points for service and account teams to use during customer calls and check-ins, reinforcing the survey message.
✔️ LinkedIn Campaign
We’ll launch a branded LinkedIn post in September to raise visibility and encourage participation.
✔️ Countdown Messaging
Survey countdowns will appear in customer emails and newsletters throughout September to keep the survey top-of-mind.
✔️ Thank-You Incentive
Participants will be entered into a drawing for a gift pack or donation, as a token of our appreciation—just for completing the survey.
✔️ Post-Survey Follow-Up
We’ll close the campaign with a thank-you message and a commitment to acting on the feedback we receive.
With a focused plan and cross-team coordination, we’re set to drive participation and gather powerful insights to continue improving our customer experience. Let’s make it count!
Here is a brief video overview to help further explain what a Net Promoter Score (NPS) is, and why it's important to strive for a higher score every time!