OUR HIRING IS HEATING UP
THIS SUMMER!

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Organizational Update

Strengthening Our Focus on
Service & Sales Success

As we move into the second half of the year, Xclusive Services is excited to announce key updates within our Sales and Service teams. These changes are designed to deepen our support for existing customers—our largest growth engine—and elevate our sales performance across the board.

First, we are thrilled to welcome two new members to the Sales Team who joined us in June: Mason Saaed and Michael Baron. Both bring valuable experience and fresh energy to our team, and we are excited to have them onboard as we drive toward our ambitious goals.

To further strengthen our customer partnerships, Jose Saldaña, Director of Sales, will join the Service Team full-time through the end of the year. Jose will work alongside Jim White, SVP of Services, and Karla Dougherty, CCO, to lead comprehensive business reviews across all 130 Marriott International accounts and our 100 largest customers. By proactively engaging in budgeting cycles and 2026 planning, we will position Xclusive as a trusted, long-term partner and lay the groundwork for future growth.

We are also refining our Sales leadership structure to ensure our Business Development Managers (BDMs) receive more focused coaching and hands-on support. Christyn Young (Denver) will lead Mason Saaed (Central), Hunter Little (Southwest), and Bernard Beltran (Southwest). Nolan Tatum (Dallas) will lead Michael Baron, Matthew Ciriack, and Noel Quintana, all in the Southeast region. Territories remain unchanged, but this new structure will create tighter alignment and more direct access to leadership for each BDM.

These changes are about more than structure—they are about strengthening how we show up for our customers and how we support one another. Every renewal, upsell, and new opportunity matters. With clearer reporting lines and more dedicated leadership, we are building a stronger, more unified team that is fully equipped to win together.

PROMOTIONS & RECOGNITION

Jose Laura Named National Director of Training for Xclusive Services

SERVICE OBSESSED

Launching Our September Net Promoter Score Initiative with ClearlyRated

Elevating Customer and Talent Experience at Xclusive Services

We are excited to announce that Xclusive Services has officially partnered with ClearlyRated, a leading customer experience management platform for B2B service providers. This partnership represents a major step forward in how we collect customer and talent feedback, manage our online reputation, and ultimately, continue building on our reputation for service excellence.

ClearlyRated’s platform will enable us to gather timely feedback, access real-time insights, and amplify the success stories that define Xclusive Services—all with a streamlined, data-driven approach.

Why This Matters:

Starting in September 2025, we will launch our first-ever Net Promoter Score (NPS) survey in conjunction with our Top Accounts visitation initiative. This effort is key to strengthening customer relationships and capturing the valuable insights that will guide our service delivery and growth strategies.

ClearlyRated will support several critical initiatives, including:

• NPS Surveys: Measuring customer satisfaction and loyalty across our top accounts and key regions.

• Talent Experience Surveys: Capturing feedback at the 1-day and 90-day marks to enhance talent retention and engagement.

• Data-Driven Success Stories: Identifying standout results across our three core service areas: Flexible Staffing Solutions, Janitorial Overnight Services, and Turnkey Housekeeping Outsourcing.

Additionally, ClearlyRated’s expertise will help us explore potential expansion into new service areas, such as direct hire placements.

Action Required: Contact Data Collection

To ensure the success of this initiative, we need the help of all Area Managers over the next two weeks. Please gather and update the primary customer contact information for each of your assigned accounts, including:

• General Managers

• Directors of Service

• Directors of Housekeeping

• Key Kitchen Leads (Dish, Steward, Chef)

The process is simple:
Scan the QR code on this page for your region, complete the contact fields, and submit.
Please make sure each contact is submitted only once per customer.

Accurate, up-to-date contact information is critical for both our NPS outreach and our strategic business reviews. Your attention to detail will directly impact the quality and success of this effort.

Our Goals:

• Raise our baseline NPS above 59%

• Achieve ClearlyRated’s Best of Staffing® Award, setting Xclusive apart in the industry

• Track NPS scores by regional office and service pillar to ensure consistent, high-quality service

• Explore new markets and service lines with ClearlyRated’s guidance

Jason Nutile, Director of Marketing, will serve as the internal lead for this partnership. Jason is working closely with our Sales and Service teams to prepare validated contact lists and ensure a smooth setup in preparation for our planned survey launch on September 9, 2025.

CHASING EXCELLENCE

Expanding Our Horizons: The Janitorial Overnight Services Cross Sell Initiative

At Xclusive Services, we’ve always prided ourselves on being flexible, innovative, and willing to adapt when opportunity calls. As we move forward together, we’re not just pivoting—we’re transforming.

We are proud to officially launch Xclusive’s Janitorial Overnight Services Initiative, a bold, company-wide push to expand beyond staffing into comprehensive hospitality solutions. This is more than just a new offering—it's a strategic evolution designed to position Xclusive as a full-service partner for the properties we serve.

Watch this engaging new video sales presentation that explains our janitorial overnight services

Why Janitorial Overnight Services Matter

Our Janitorial Overnight Services present a game-changing opportunity for Xclusive and our customers. Focused on full-service hotels, especially those with complex culinary operations and executive stewarding departments, this initiative is not simply about cleaning—it’s about providing premium, technology-enhanced solutions.

As an Avendra-approved vendor with flexible pricing, we are bringing a unique competitive edge to the janitorial space, backed by:

• The ConnectTeam App: Live before-and-after photos, real-time task tracking, and detailed performance checklists.

• Industry Expertise: Gisela Gomez, our Senior Vice President of Outsourcing, is leading this effort, bringing over 15 years of proven success managing cleaning programs for top-tier hotels, resorts, and casinos.

And the potential is enormous—a similar service in a past venture Gisela participated in generated $9 million in revenue.

This is not just a sales initiative—it’s a company-wide mission.

 Service Teams: Be the Eyes and Ears

Our frontline Service Teams are key to identifying janitorial opportunities on-site with our existing customer base. When you’re in the field:

• Ask about current janitorial processes and providers

• Inquire about cleaning frequency and satisfaction

• Capture leads immediately using the Janitorial QR Code Lead Form

Sales & Marketing: Driving Awareness and Demand

Our Marketing Team is supporting this initiative with:

• Paid ad campaigns on LinkedIn and Google Search

• Organic social media posts every other day

• A brand-new landing page: xclusivejanitorial.com

Company-Wide Asset Hub: Everything You Need

Access our Janitorial Overnight Cross-Sell Initiative Resource Page for:

• Sales Decks

• One-Pagers

• Video Presentations

• Janitorial Lead QR Code Sheets

• Custom Teams/Zoom Backgrounds

• LinkedIn Banners
  👉 Access the Resources Here

Timing Is Perfect: Budget Season Is Here

Many properties are in budget planning right now. This is the ideal time to introduce cost-effective, high-quality janitorial solutions that can improve operations and deliver real value.

Whether it’s kitchen deep cleaning, restaurant and bar sanitization, expert floor care, or fully managed housekeeping teams, Xclusive’s janitorial services are ready to make a difference.

“In today’s fast-changing world, our ability to adapt together is what will set us apart,” says Jason Nutile, Director of Marketing. “Our Janitorial Overnight Services are not just another offering—they’re one of Xclusive’s biggest growth opportunities, and every one of us has a role to play in making this a success.”

Here’s how you can help:

• Share our LinkedIn posts. Links will be sent out regularly—please commit to sharing at least one post per week.

• Talk about our Janitorial Services in every customer conversation.

• Share the new janitorial introduction video in meetings, emails, and texts—it’s a powerful way to open doors.

This is more than a campaign—it’s a smart, resilient growth strategy that strengthens our company for the future. Together, we can help Xclusive shine in this new space.

A VACANT SPOT HAS OPENED IN THE CULTURE AND COLLAB COUNCIL

A vacancy has recently opened on the Culture and Collab Council, and we’re looking forward to welcoming a new voice to the team! This is a chance to get involved in shaping our workplace culture and supporting meaningful collaboration across the organization. If you're passionate about creating an inclusive, engaging, and values-centered environment, please submit your letter of interest by July 25 to humanresources@xclusiveservices.com. Whether you've been waiting for a chance to get involved or are newly inspired to participate, we encourage you to apply and help us continue building something great together. Let your voice be part of the conversation.

Boosting Our Local Presence: The Power of Google My Business Reviews

At Xclusive Services, we know that delivering exceptional service is what sets us apart—but in today’s digital landscape, it’s not enough to simply do great work. Our customers' voices through Google My Business (GMB) reviews are essential to how we grow our reputation and how new clients find us online.

These reviews don’t just build trust—they also directly affect how high we appear in Google’s local search results, especially in the regions we serve.

Let’s break down why these matters, and what we can all do to make an immediate impact.

Why Google My Business Reviews Matter

When potential customers search for services like ours—using terms such as "hotel staffing services in Denver"—Google favors businesses that are actively reviewed, highly rated, and locally relevant.

Here’s what makes the difference:

• More Reviews = More Visibility
  The volume of positive reviews significantly increases our chances of showing up in Google’s local 3-pack (the top three businesses highlighted on Google Maps and search results).

• Keywords in Reviews Help Us Rank
  Reviews that naturally mention our services and specific locations (like "carpet cleaning in Denver" or "home sanitizing in Tampa") help Google match us to those searches.

• Freshness Matters
  Fresh, regular reviews tell Google that we’re active, responsive, and highly engaged with our customers.

How Reviews Directly Impact Search Rankings

Google’s local search rankings rely on:

• Relevance: Reviews that mention the exact services we offer and the cities we serve improve our chances of being shown for those searches.

• Prominence: Businesses with frequent, detailed, and positive reviews earn more visibility and authority.

• Recency: Recent reviews signal ongoing customer activity and keep us competitive in the search results.
  

📍 Example: Denver Branch
To get our Denver location consistently placed in Google’s local pack, we need approximately 134 new positive reviews. This target will help us surpass local competition and secure a top spot when people search for our services in the Denver area.

Reviews Shape Our Local Reputation

Beyond search rankings, GMB reviews are a reflection of our brand in the community:

• They Build Trust: Positive feedback makes us a preferred choice.

• They Show We Care: Prompt responses—especially to critical reviews—show customers we are attentive and proactive.

• They Drive New Business: The stronger our online reputation, the more likely new clients will choose us over competitors.

How Every Team Member Can Help

Each of us plays a role in strengthening our Google presence. Here’s how:

• Ask for Reviews: After a great service experience, encourage satisfied customers to leave a Google review. YOU CAN EASILY BOOKMARK THIS PAGE ON YOUR PHONE THAT ALLOWS CUSTOMERS AND TEAM MEMBER TO SCAN THE QR COIDE ON THEIR PHONE AND INSTANTLY BE BROUGHT TO THE REVIEW PROCESS. 

• Respond Quickly: Monitor incoming reviews and reply with genuine, thoughtful responses.

• Promote Positive Feedback: Share standout reviews on our social channels, website, and internal newsletters to keep the momentum going.

Our Google My Business profiles are a critical growth engine for each of our locations. By focusing our efforts—especially in regions like Denver where we need just over 130 new reviews—we can climb the rankings, expand our reach, and attract more local customers.

PEOPLE FIRST

Rising Above the Chaos:
Insights from SHRM25

Greetings Team,

As I write to you from the vibrant city of San Diego, where the past few days have been graced with clear skies and warm, breezy sunshine, I am filled with inspiration and a renewed sense of purpose. The SHRM25 conference has been an incredible opportunity to explore the future of human resources and the ever-evolving world of work.

One of the most powerful moments was attending the keynote speech by SHRM President and CEO, Johnny C. Taylor, Jr., who reminded us:
"The storm isn’t over, and the work we do is more critical than ever."
His message was a call to action—to rise above the chaos with vision, courage, and clarity. He challenged us to champion equal opportunity, tackle human displacement, and reignite civility and trust in our workplaces. As Johnny said so memorably:
"To rise up, we must speak up."

Throughout the conference, I attended several insightful breakout sessions on forward-thinking HR trends that are rapidly gaining traction, including:

• Civility in the Workplace: Practical strategies for creating a more respectful, connected, and kind work environment.

• Continuous Learning and Development: Emphasizing the power of lifelong learning through personalized training and meaningful mentorship opportunities.

• Data-Driven HR: Using people analytics to make smarter, faster decisions and to proactively address team member needs.

• Team Member Experience Design: Finding innovative ways to make every stage of the team member journey more engaging and fulfilling.

• AI and Automation in HR: Integrating cutting-edge AI tools to enhance recruitment, onboarding, and team member engagement processes.

These sessions reminded me how essential it is for staffing companies like ours to remain adaptable, agile, and focused on delivering exceptional experiences—for both our team members and the customers we serve.

One particularly special moment was celebrating Canada Day with fellow Canadian HR professionals on July 1st. As a proud Canadian, it was a joy to connect, reflect, and share stories with others who understand both the nuances of our home and the unique challenges of the global HR landscape.

The energy at SHRM25 has been electric. From the insightful conversation with Angela Kinsey and Jenna Fischer of The Office Ladies Podcast about building joyful, authentic workplace cultures, to hearing former President Joe Biden's upcoming session on workplace transformation—it’s clear that our industry is in a season of rapid change and extraordinary opportunity.

I am excited to bring these insights, best practices, and fresh ideas back to our company as we continue to lead with empathy, purpose, and innovation in staffing.

Warm regards,
Deidre Lewis
Vice President of Human Resources