Marketing Report
Q4 Included Xclusive Services Going Viral Across the Country
The final quarter of 2024 marked a transformative moment for Xclusive Services, as marketing and communications took a bold step forward under the leadership of Jason Nutile, our first-ever Marketing Department role. Jason spearheaded impactful initiatives across branding, communications, and marketing.
We introduced a comprehensive guide defining colors, fonts, photo and graphic styles, and messaging tone. This essential tool ensures consistent messaging across all platforms—from local social media to branch windows, the corporate office, and sales decks. Download it here!
Our fresh, modern website is set to launch by mid-February. View a sampling of new page renderings here!
The redesign includes a hyper-localized strategy for digital and social marketing, including market-personalized landing pages highlighting local teams and wins. Regional Managers and their teams will manage local Facebook and Instagram pages, fostering community engagement in conjunction with WhatsApp and other platforms. Social Guidelines and Co-Management of platforms will be communicated in coming weeks. As well as the launch of the new online Marketing Department Portal, that will allow all team members to access marketing materials and customizable sales documents and that can be edited and downloaded, with brand standards, for regional use or customized needs. More on that soon!
Our press release announcing our new leadership and ambitious 2025 growth plan went viral the last week of December, 2024, including being featured on over 510 news sites and attracting over 2800 views. The announcement resonated nationally, appearing on prestigious outlets like AP and Yahoo! Finance, while also capturing attention locally in key markets such as Dallas, San Antonio, Tampa, Denver, Nashville, St. Louis, Austin, Charlotte, Cleveland, Atlanta, Indianapolis, Kansas City, Albuquerque, Des Moines, New Orleans, and hundreds more.