A MESSAGE FROM OUR CEO, NICOLE BEALL
Celebrating Our Outstanding Net Promoter Score
Achievement!
We are thrilled to announce that our recent Net Promoter
Score (NPS) survey, conducted by Butler Street Consulting, has yielded
exceptional results, reflecting the dedication and excellence of our team in
delivering unparalleled service to our clients.
What is NPS?The Net Promoter Score is a widely recognized metric used to
gauge customer loyalty and satisfaction. It is determined by asking clients a
single question: "How likely are you to recommend our company to a friend
or colleague?" Responses are rated on a scale from 0 to 10 and categorized
as follows:
Promoters (9-10): Loyal enthusiasts who will keep
buying and refer others, fueling growth.Passives (7-8): Satisfied but unenthusiastic
customers who are vulnerable to competitive offerings.Detractors (0-6): Unhappy customers who can impede
growth through negative word-of-mouth.
The NPS is calculated by subtracting the percentage of
detractors from the percentage of promoters, resulting in a score that can
range from -100 to 100.
Here’s how Net Promoter Scores are typically categorized
in terms of performance:Below 0: Needs Improvement – More detractors than
promoters, indicating serious customer dissatisfaction.0 to 30: Good – Indicates a positive customer
sentiment, but with room for improvement.30 to 50: Great – A solid level of customer loyalty
and satisfaction.50 to 70: Excellent – A strong indicator that
customers are highly satisfied and loyal.70+: World-Class – Considered best-in-class, with
extremely loyal customers who actively promote the brand.
In our survey, we achieved an impressive NPS of 59.2,
with 72.4% of respondents identified as promoters.With an NPS of 59.2,
Xclusive Services falls into the “Excellent” category, placing us ahead of many
major brands in the hospitality industry. This score signifies that a
majority of our clients are not just satisfied but are enthusiastic supporters
of our services.
SOME IMPRESSIVE HIGHLIGHTS• Contacts that have been doing business with Xclusive
for less than 1 year have the highest NPS (71.4), followed by 5 to <10
Years (61.9), and 10+ Years (61.5). This indicates a world class onboarding
process, we should all be proud of.
• Of those properties that have an “exclusive” or
“preferred” relationship with hiring from Xclusive we scored 75 and 72.7
respectively!
• Our highest revenue customers of (250K > Over 1
Million) saw an NPS of 76.2-83.3!
MORE TO COME!
We wlll be discussing these findings in more details soon,
as well as disclose the specific feedback we received from each property.
Because we are always Chasing Excellence at Xclusive, there are also plenty of
opportunity to turn our Passive customers into Promoters in the next year!